This is a CEOP site

If you see a missing child call 116 000If you see a missing child call 116 000

Terms and conditions

Privacy Statement

Any information provided to the Child Exploitation and Online Protection (CEOP) Centre by users thorough this site will be treated in confidence and will not be disclosed to third parties unless required to do so by law. Where the provision of personal data is required to enable CEOP to provide a specific service to the user, the details collected will only be used for policing purposes.

The CEOP reserves the right to gather information relating to site usage. Any information gathered is for internal use to allow service improvement. Where appropriate it may be used in support of the policing purposes as provided for in legislation.

By continuing to use this site you are considered as understanding and agreeing to the contents of this statement.

Openness and Transparency

CEOP derives its statutory powers from the Serious Organised Crime and Police Act 2005 and CEOP is therefore exempt from The Freedom of Information Act 2000. Nevertheless it is the policy of CEOP to be as open and transparent in our dealings with the public where possible and each request for information will be considered on a case by case basis.


We endeavour to take all reasonable steps to protect your personal information but cannot guarantee the security of any information you disclose online. You accept the inherent security risks of providing the information over the internet and will not hold CEOP responsible for any breach of security unless this is due to the negligence or wilful default of CEOP.

Copyright in text on this site

The text on the CEOP website may be reproduced free of charge in any format or medium, provided it is reproduced accurately, is not used in a misleading context, and our copyright is clearly acknowledged. You are prohibited from using any content that may place any missing child in a false light.

Copyright in images on this site

CEOP allows the copying and or downloading of these images solely for the purpose of locating the missing child. Downloading or copying for any other purpose is strictly prohibited.

Terms of use

You  may use the text and photo’s on ‘useful sites’ and other similarly titled pages and /or within text on your web site, so long as your use complies with and you agree to the following terms and conditions.

  • You will not use the hypertext link for  any commercial or sponsorship purpose
  • You will not use the hypertext link  in any way that may create an impression of affiliation, sponsorship, or partnering between CEOP and you.
  • You will not use the hypertext link in any context that may tarnish CEOP’s reputation.
  • You will not use the hypertext link on any website  that includes pornography child abuse images or any content CEOP finds in its absolute and sole discretion to be lewd, obscene, vulgar, harassing, defamatory, offensive, or objectionable.
  • You will not reproduce any missing child photo(s) without CEP’s consent.
  • You agree to  immediately remove the  hypertext link from your website if instructed to do so by CEOP.
  • All goodwill and improved reputation relating to any CEOP marks generated by your use of such CEOP marks will inure to the benefit of CEOP. Nothing herein is intended to give you rightd to any CEOP marks.
  • You acknowledge CEOP may periodically update this agreement and you are responsible for checking the website (WWW.MISSINGKIDS.CO.UK) to learn of any changes.

Third Party Sites

Please be aware that the CEOP website may include links to other websites. All links to external sites will open in a new window. CEOP are not responsible for the data, policies, procedures or the content of these linked websites. It is your responsibility to ensure that you read any terms and conditions and policies applicable to such third party sites.

Cookies policy

When we provide services, we want to make them easy, useful and reliable.  Where services are delivered on the internet, this sometimes involves placing small amounts of information on your device, for example, computer or mobile phone.  These include small files known as cookies.  They cannot be used to identify you personally.

These pieces of information are used to improve services for you through, for example:

  • Enabling a service to recognise your device so you don’t have to give the same information several times during one task
  • Recognising that you may already have given a username and password so you don’t need to do it for every webpage requested
  • Measuring how many people are using the service, so they can be made easier to use and there is enough capacity to ensure they are fast
  • Analysing anonymous data to help us understand how people interact with government services so we can make them better

You can manage these files yourself and learn more about them from the directgov website:

If you would like to learn how to remove cookies which have been set on your device please visit:

First Party Cookies

Cookie Name Purpose Typical Content Expires
ASP.NET_SessionId For retaining viewstate and session information.  In completing a task, to enable you to complete the task without re-entering information already given. Randomly generated number When user closes browser
Cookie Used when logging into password protected areas of our site.  Once logged in user will not have to log in again for each webpage requested from our service. Randomly generated number None set


Google Analytics - Measuring how many people are using our sites, so they can be made easier to use and allow us to make sure there's enough capacity to ensure they are fast Randomly generated number 2 years


Randomly generated number 30 minutes


Randomly generated number When user closes browser
__utmz Randomly generated number + info on how the site was reached (e.g. directly or via a link, organic search or paid search) 6 months

For further information on Google Analytics please visit their website:

Third Party Cookies

Name Purpose Link to site’s information


AddThis. Social bookmarking buttons used on some of our pages to allow easy sharing of pages to websites such as Facebook and Twitter. A cookie is used to collect anonymous information on visitors using this tool.

AddThis collect non-personally identifiable information from many of the websites in which AddThis is enabled, and use that information to deliver targeted advertising on those websites as well as other websites you may visit.
Twitter We use Twitter 'Follow' and 'Tweet' links to allow easy sharing on some pages. Twitter may set cookies in the provision of these services. Website
YouTube We embed videos from our official YouTube channel. Cookies from YouTube may be set on your computer once you click on the YouTube video player. Website
Facebook We use Facebook 'Like' and 'Share' links to allow easy sharing on some pages. Facebook may set Cookies in the provision of this service. Website

How to control and delete cookies

We will not use cookie to collect personally identifiable information about you.

If you wish to restrict or block cookies set you can do this through your browser settings.  The “Help” function within your browser should tell you how to do this. 

You may also wish to visit which contains information on how to do this on a wide variety of browsers, and more general information about deleting cookies from your devices.

Please be aware that restricting cookies may impact on the functionality of our website.

If you wish to view your cookie code, click on the cookie to open it.  You will see a short string of numbers and text.  The numbers are your identification card, which can only be seen by the server that gave you the cookies.  For mobile devices please refer to your user manual.

To opt out of third parties cookies collecting any data, please refer to their website for further information.

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